Together, the three founded the publishing firm Price Stern Sloan in the early 1960s as a way to release Mad Libs. Stern and Price next partnered with Larry Sloan, a high school friend who was working as a publicist at the time, to continue publishing Mad Libs. Four days after an episode introduced "our guest NOUN, Bob Hope", bookstores sold out of Mad Libs books. Stern was head writer and comedy director for The Steve Allen Show, and suggested to the show's host that guests be introduced using Mad Libs completed by the audience. In 1958, the duo released the first book of Mad Libs, which resembled the earlier games of consequences and exquisite corpse. Stern and Price used that eavesdropped conversation to create, at length, the name "Mad Libs". The agent, who clearly disagreed with the actor's suggestion, retorted that ad-libbing an interview would be "mad". According to Price and Stern, during the overheard argument, the actor said that he wanted to " ad-lib" an upcoming interview. While eating, the two overheard an argument at a neighboring table between a talent agent and an actor. No name was chosen until five years later (1958), when Stern and Price were eating Eggs Benedict at a restaurant in New York City. Stern and Price created the game, but could not agree on a name for their invention. Mad Libs was invented in 1953 by Leonard Stern and Roger Price. The game was invented in the United States, and more than 110 million copies of Mad Libs books have been sold since the series was first published in 1958. The game is frequently played as a party game or as a pastime. It consists of one player prompting others for a list of words to substitute for blanks in a story before reading aloud. Mad Libs is a phrasal template word game created by Leonard Stern and Roger Price. The cover of the first Stern and Price Mad Libs book For the list game show, see Mad Libs (game show).
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